S.E.L.F apparel is a brand dedicated to selflove, 

S.E.L.F peace, 

S.E.L.F prosperity, 

S.E.L.F care and S.E.L.F growth.

In order to be our best for others (family, friends, partners, etc.) we must first love ourselves.

As a black owned business we felt it was important to create a symbol that embodies our heritage. Our trademark design features the colors red for the blood of our ancestors, green for the abundant and vibrant wealth of Africa, the motherland, and black for the existence of our people as a nation. The Eye of Horus represents protection, royal power, and good health. Lastly, the Ankh represents life.No matter your race we invite EVERYONE to celebrate themSELVES. S.E.L.F love is the best LOVE!

​We appreciate your support and can’t wait for you and your family to show us your pics in your S.E.L.F apparel!

 Let’s love ourselves strong so we can love others deep! Be blessed!